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I've been working on an online storefront product that should serve as a great starting point for web developers that need to roll some custom functionality for clients. All text can be multi-lingual, support for complex product options and pricing, multiple storefronts using the same code, and more. nothing to show yet, but more info here http://greaterscope.com

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How will you find the customers for it?

A friend of mine runs http://www.udm4.com and we've talked about running an ad on there since its primary audience is developers (nevermind the fact that I don't really like the menu). Other than that, try to partner with good development shops that do online stores ... I have a few in mind.

Any other ideas, besides taking out the obvious ad on google? I really don't want to screw with trying to get high keyword ranking via the SEO black-magic route.

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