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It's not clickbait. It's called being clever, and something that newspapers have done for centuries before internet griefers came along.

Idk, there is not much cleverness is finding some random obscure thing and trying to shoehorn that to propel an ideological message.

The article is entirely focused on the fish, though. Where's the ideological message?

In the headline, and the entire article is not about fish. It’s a commentary about society. It dog whistles to their readerbase.

And it's even nearer when links to those articles are posted on HN

It isn't click bait.

The fish is literally called the sarcastic fridgehead.

If the title was "the goldfishes broad mouthed display is reserved for fighting" would that too be clickbait?

The title on HN changed, it was originally posted as something like "When Sarcastic Fringemouths open, beware"

NYT is premium, and newspapers have always had articles on sciences.