I am puzzled by the reaction of some journalists and people here. Have you actually thought why the toolbar is marked as malware? Usually, that's because one guy in one of the AV companies installed the toolbar, didn't like it and so put a flag on. Malware as a definition is something that does harm to your computer. We could argue whether this is actually the case as most of the toolbars, including StartNow just provide search functionality and homepage reset - this is how they make money - there is no reason to do anything sketchy on top of that.
I am not trying to defend toolbar companies here but the quote above that its actually a good thing to replace StartNow with Babylon is misinforming the public. These toolbars all do the same thing and they should either be marked all by AV companies or not. Of course its never gonna happen because there are some AV companies that won't flag toolbars because hey - they distribute toolbars too!