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During the season here in Western Australia, they at least claim to use truffle shavings in most of the stuff.

Not that it would surprise me if they flavour it all with that first and then put minimal shavings on top...

“Yes I want to order 24 Diphtheria fries”

Branding matters more than reality.

In that case, it matters, because these two things are _completely_ different and does not taste the same _at all_.