So, you think that the 99.99% of businesses around the world who are not in the cloud hyperscaler business should all build their systems as if they had the engineering resources of cloud hyperscalers? I've seen first-hand how enterprises with Web 2.0 envy made costly, multi-year mistakes in technology choices and architecture with that approach. Be inspired by the engineering prowess of FB, AWS, Netflix, etc., for sure, but don't make the mistake of taking the approach of a $470B (AWS) or $86B (FB) company directly when your company's situation is nothing like that. Stated another way, you can't coach exactly like Pep Guardiola if you don't have his resources and his players. Existing enterprises have a totally different starting point. Enterprises simply can't follow the hyperscaler hegemony for their digital transformation strategies and expect to win. Also, think about who is served by building inefficient, accidental distributed databases underneath your SaaS applications when that can be avoided by using a proven technology alternative already exists. It's the CSPs you're paying in the monthly cloud bill for every byte stored, every byte computed and every byte moved.