If the title, as we see here is very niche, it will not spur discussion from people not inherently familiar with why “Vogtle Unit 3” is any different from 1 or 2.
You’re adding layers of friction and reducing accessibility to information. People won’t research every oddball title they see and thus get stuck in content/ranking bubbles.
The title of the press release is targeting people with a lot of context. This industry has very long cycles and thus not a lot of people will have all the context.