It predates Marilyn Mason by many years. Black Sabbath in the 70s and Ozzy Osbourne (solo) in the early 80s come to mind.
On the other hand, these claims turned out to be excellent marketing for those records.
I wouldn't be completely shocked if some of the initial outrage about Jihad Rehab was triggered by a shrewd marketer, similarly how marketers would tip off the Tucker Max movie screenings to feminist organizations around campuses in the hopes that they would call for a cancellation.
Doubt we'll ever see the evidence for that though.