Many crypto companies are scams/Ponzi schemes that needs users to believe in the product to have any value. They need continuous community engagement in order to maintain their fans, reinforce the idea of their value, and prevent users from jumping to the Next Big Thing. Most technology exists to solve a problem the customer already has. But crypto many times has to both convince users there is a problem, and that they are the solution. There are a million shitcoins, NFTs, and Web3 markets that need to convince users they are better than the other 999,999 crypto products out there.

Not sure what you mean by EA, so I cannot comment.