We have a concept in our courts called "punitive damages", which exists specifically to punish someone beyond the scope of the "real" damage caused.
Because there were 14 individual people, with each getting an individual settlement amount, it added up quickly.
The alternative is that the fine is just "cost of doing business". Rich people park any old place, any old time, and just pay their parking fines. OK for city government revenue, but bad for public safety, and worse for fairness and civic life.