I think that is the point of Google Fiber. It is basically the biggest middle finger to ISP, if you dont do it. I will do it.
I had high hopes for Google Fiber, and still am disappointed that they pretty much silently scaled back their plans and declared victory in a self-congratulatory manner. Yes they are still around, but they are absolutely in the category of "meme ISP" based on how many households they cover versus other residential ISPs.