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Comment by warent | Hacker News Reader

Being contrarian about landing pages is just a popular HN meme at this point... Front and center:

  Streamline issues, sprints, and product roadmaps.

A huge image of a board that looks similar to JIRA. Then scroll down slightly. Front and center:

  Built for your keyboard - Fly through your tasks with rapid-fire keyboard shortcuts for everything.

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When people say contrarian, it means it became mainstream :)

For every single post of product announcement there is a comment bitching about `value prop`. I agree sometimes marketing messages are terribly written. Look at the Obsidian thread from yesterday. Similar complaints.

However... all it takes is just to scroll. There is a screenshot which takes 60% of the homepage screen that shows an issue tracker.

Cmon folks, we can do better.

I got a "so what" effect in under 1.5 seconds from opening the website which resulted into me ctrl+w'ing my ass out of it. If your landing page is like this it just blows.

What do you mean by a "so what" effect? Not sure I've heard that phrase before used in the context of an effect.

This is very popular in academic world. “So what” effect usually means so what is the point of this paper/website/articles? After the reader have read the whole thing from top to bottom.

it's possible for two things to be simultaneously true: you're not the target market, and the landing page doesn't "blow"

> Streamline issues, sprints, and product roadmaps.

How about - Software that simplifies work management for teams

At this point you are grasping at straws. Your initial point was:

> What is this product anyway?

It's extremely clear what their product is, and scrolling just a little immediately gives you an idea of how they are trying to differentiate. Your current suggestion is a simple copy change that's very slightly different from the original.

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