I was a Netflix subscriber for its first streaming service decade or so [in Scandinavia], starting in 2011. Cancelled about a year ago. The primary concern was the the quality of new content, not the price.
I catch up with one or two shows and that's it, I barely open the app for the reminder of my period. I don't really see the point of paying for 5-6 streaming services every month.
1. Competition
2. Lack of content created by legacy studios whom were provided true quality.
3. Too much content to wade through and no easy way to do it.