Netflix will charge $6.99 a month for new ad-supported tier starting Nov 3 in US
cnbc.com
cnbc.com
It never had to come to an ad supported tier. There were moves to be made that would have prevented the ad tier but they spent money on dead ends. Just as an example, why didn't they buy MGM? It served many of their needs.
Perhaps a large business with many compeititors is a bit more complicated?
If the large business Netflix had been paying attention to the business news instead of trying to get into the Hollywood trades, they would've seen the coming storm.