setting showrooms aside as they feel useless,
you start off in the impulse buy areas, and leave through the bleak self-service areas. This doesn't jibe with the "ikea intentionally makes you tired to make you impulse buy" narrative
you start off in the impulse buy areas, and leave through the bleak self-service areas. This doesn't jibe with the "ikea intentionally makes you tired to make you impulse buy" narrative
> Furthermore, because the layout is so confusing and oriented for one way flow, shoppers know they won’t easily be able to go back and get an item later. So they pop it into their large trolley and continue shopping.