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Microsoft Designer

designer.microsoft.com

46 pointsmjirv18 comments

Wild guess: PhotoDraw 2000 + New Interface + AI. :-)

How far off target am I?

PhotoDraw 2000 was pretty fun back in the day. You could make metal chains in mere seconds! https://www.youtube.com/watch?v=lZa7ODRAyxA&t=46s

I almost ignored this until I realized they baked DALL-E2 into it directly and it will "generate in seconds". That really surprised me. I suspected it'd be a while until it was integrated into any design tools.

It only took a week or two until Stable Diffusion was in Figma and Photoshop

I missed that too then

Well, Microsoft did invest over 1 billion into OpenAI.

*In Azure credits, iirc, so not cash fwiw.

That video is very interesting because it looks like it's implying a business could/should be advertising a product generated with AI. This is, at best, unethical and, at worst, illegal.

Care to elaborate? How would a bakery using AI generated images of bread be any different than McDonalds or Burger King advertising highly photoshopped / fake products?

The main difference is those restaurants photograph their real products. Even though they use top tier food prep, lighting, camera work and editing for the shoot, they’ve shown the thing you’re ordering and it’s theoretically achievable by the local store.

I’m sure it’s possible to tune an AI to work within similar constraints but I haven’t seen that to exist yet. (You can shoot hundreds of photos of a chicken sandwich for much less money than trying to create one.)

You are sadly naive if you think food shown in advertising is anywhere near close to the real thing. Faking both the appearance of the actual ingredients and using entirely different analogues. Shaving cream instead of whipped cream being one of the more obvious examples.

I've been to or helped plan many food photoshoots for national and regional brands. They aren't done like they were 20-40 years ago.

I remember reading that (at least in some countries) food marketing is regulated and requires you to use the same ingredients and quantities as the real food.

Doesn’t mean someone won’t lovingly make that McDonald’s burger patty and pick the most beautiful color corrected piece of lettuce, but it’s still real.

"A grumpy koala wearing a robe, holding a goblet".

Very high brow design there Microsoft.

How about a "distressed, singed koala fleeing summer bushfires and heatwaves"?

Designers are not teenagers wanting to make funny LOLs for maximum Likes. They're often making serious contributions, factual content, scientific campaigns, environmental awareness etc. But if I ever need a "bicycle with wings flying through a cloud of marshmallow" I'll give your app a go.

I'm not sure what the meme is here. They're just demonstrating the Dall-E integration.

They're demonstrating a product called "Microsoft Designer". Why are you looking for a meme?

You're the meme

You take yourself way too seriously

Sounds interesting, tell me more about me.

I'm interested in the ethics of AI generated "design" and the decision to demonstrate the features with sad looking images of koalas holding goblets. No design to be found there, only gimmicks failing at substituting design. "But it's all just a bit of fun" says weird-eye. Thanks for nothing.

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