If you found a niche that no one else has turned into a race to the bottom yet, why would you want the world to know about it ? It's like Warren Buffet telling everyone what stocks he will be picking.
Maybe if the startup was yet to gain traction, this would help get the word out. But from the sounds of it, it is already generating a ton of revenue.
It’s an interesting read, and likely brings some marginally additional traffic to the site, so I don’t see any negative exposure here. Perhaps the founder is considering an exit?
I also don't mean to bring harm to the founder. I'm sure he's created scrapers, historical data, and built loyalty that's difficult to replicate
If there's something about this story that I got wrong or if it wasn't as helpful as I intended, do please let me know though!
For instance, I make software that help Private Equity firms find deals. I can't use it myself, because it requires a completely different set of skills.
Bragging rights are for chumps without millions in cash.