This feels like a good hook to me. Imagine how many executives and team leaders have heard “hydration” as an excuse for why a particular feature is difficult/late/complicated.

Bypass hydration, problems go away. It doesn’t matter what the solution is.

Plus, giving the usually-non-techy manager a good buzzword (which, let’s be fair, “resumable” is because it is a real programming term that is not well-defined and could somehow play a role in the design of an alternative to hydration) gives… uh, what was I talking about?

Plus, giving the manager a good buzzword that they can drop in meetings and catch the others participants unaware makes them feel powerful, and they will mention Qwik as part of that buzzword-droppage.

Good salesmanship in my eyes, even if accidental.