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> I'm a software engineer, not a psychologist but I think the only barrier to making a better dating website is customer acquisition but it's doable

I think this might be the underlying problem with existing dating apps.

Eh, Facebook Dating [1] had as good a network as you can have, but still seemed to have flopped after release!

Or are you referring to Software Engineers trying to solve problems they don't understand ?

IIRC Coffee Meets Bagel piggybacks on your Facebook connections network. Or did, I don't know if they still do.

The second option.

Forcing a technological solution to a poorly understood social 'issue' doesn't end well.