They did absolutely monstrous shit in regards to privacy, that makes the meta of today look like a finely tuned privacy machine that serves to protect every user to the teeth.

Only nobody cared because that was the time prior to the latest privacy awakening, and apparently we still have a hard time putting it in the right context. If the best thing you can say about a company is that it was not big and nobody cared about their (what are now considered) atrocities back when, then you should probably reconsider your evaluation.