HoloLens had same price point and this price point is where consumer products go to die. I think they are currently looking for early adopters and may be built up volume in 2-3 years (a la iPhone). HoloLens hade strategy which didn't work because utility of AR was far less than utility of mobile computer in your pocket. It looks to me the whole bet here is that VR's killer app would be virtual meetings and it will fix this critical issue. Unfortunately, doing meetings requires two people to have this device and that would be tremendous barrier for adoption. Is no one at Meta thinking of these stuff and learn from history?