Exactly!

I literally quit my job at Apple shortly after having this realization myself. It's actually a somewhat comical short tale.

So there I am sitting at my desk right outside the iPhone hardware team's main conference room. I don't recall who on my subteam I was talking with when an exec meeting was just ending from that room, but I distinctly remember exclaiming "We're not good, but we're the best!" before looking up to see people like my boss's boss's boss and the likes. Yikes. But also, fuck them all, they were probably having a meeting to discuss how they could calm down people about the 3.5mm jack they removed.