If you let must macerate without removing the pomace the red color and a lot of tannins will transfer over and you get red wine.
As you usually don’t want a lot of tannins in white wine you separate the pomace from the must as well, even if you use white grapes (but of course you could let it macerate on the skins, but then you end up with orange wine).
White wine made from white grapes without maceration on the skins is called blanc de blancs.
Do remember that it's a spectrum; winemakers can still have some degree of skin contact in a white wine, so it could also fall outside either of the two categories.
Apparently it's traditional in Georgia (the country, not the US state) and that's also cool because I otherwise never get to interact with anything from that part of the world.
I don't know why the article would say it never happens, but it's not usual.