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I'm just going to straight up call my crypto scam Pyramid^2.

"I mean what did you expect when you bought in, based on the name?!?"

Have you heard of PonziCoin? Similar concept, except the creator stupidly made actual, functioning smart contracts for it which people bought.

Not when I steal all your customers and start a competing Pyramid^3 service!

So you're calling it a "Collateralized Ponzi Obligation"?