Poorly-kept secret about consumer packaged goods: you can launch your own brand of just about anything tomorrow if you don’t care about sourcing. There’s a US domestic factory making just about anything you can dream of that isn’t electronic, and, if you want something more specific, cheaper, or electronic, there’s Alibaba.

You can white label your own shampoo, sunglasses, supplements, anything, and even if you do the sometimes quite hard work of making sure your product is world-class, it often still doesn’t change the fact that once you have the product in hand, you’re now in the marketing business. This holds true even if you’re tapping a captive customer base with demonstrated search intent as in the case of Amazon. High quality product helps, but in the end it’s a marketing business.

This site doesn’t appear to make things much easier than just googling ‘[x product] contract manufacturer’ and picking up the phone. The product is the easy part.