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The site actually doesn't use cookies internally only session and local storage to hold variables through visits. I'm not based in Europe so I'm not entirely familiar with GDPR and how it relates to affiliate linking and google analytics. Thanks for pointing this out, I'll be sure to do some research and fix up the site to accommodate it.

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I'm never holding PII at all except when you sign up to email updates

My $0.02 is that:

If you're using Google Analytics to track visitors, you need their permission beforehand.

If you're tracking visitors uniquely so that click-throughs to merchants earn you revenue via affiliate schemes, you need their permission for that, too.

See https://law.stackexchange.com/questions/82133/are-auto-gener...

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