The Only Marketing That Counts

Making a great app is not enough - being "featured" is not a guarantee from making a great app AND it's not sustainable, as you'll soon enough drop out of that position. You need to get on at least one "Top" list for Apple (Top Free, Top Paid, etc there are lots of these lists for different categories). However, to get there and stay there you may need to use ALL of the techniques the author tried (ads, emails, tweets, etc...). They all work together, and should work something like a symphony.

For anybody else interested in reading this already slim article, the tl;dr is: Make good software so that Apple features you.

Whoop-de-frigging-doo.

No by-tool-tried investigation of what /they/ might have had to do with getting you to the point where you are featured. Actually, every tool investigation dies after a very slim paragraph.

I actually now wonder whether there is an additional paragraph coming:

Hacker News

Posted a link to my kind-of hamfisted report

on tracking my marketing attempts. Didn't put

too much effort into that after the Apple cash

train rolled in. All I got back was snark and

a couple of hits.