Phenomenal quote:

Just as Codd's discovery of relational algebra as a formal basis for SQL shifted the database industry from a monopolistically competitive market to an oligopoly and thus propelled a billion-dollar industry around SQL and foreign-/primary-key stores, we believe that our categorical data-model formalization model and monadic query language will allow the same economic growth to occur for coSQL key-value stores.

In other words: "this article will move mountains".

Let's wait and see!