A few years ago there were a large number of Indian startup trying to become the youtube or facebook of India. Because almost all the internet users in India are also English savy, they found that the youtube of India is youtube unlike say youku in China. Doing a consumer web startup in India is very difficult as you end up competing with far more mature SV startups who have almost limitless resources. Companies with a uniquely local twist like Flipkart or Burrp have had more success.