You missed my point. A couple of kids name calling on the playground generates a lot of attention too, but it's not the right kind of attention. The brand awareness you tout is counter-productive to building a brand that I want to interact with (read: give my money to).

I'm aware of Freshdesk because they made a retaliation website in response to something stupid that somebody said on Twitter. It doesn't inspire confidence in their ability to provide help desk software. They are spending time worrying about what other people think of them and say about them instead of just rocking out their product. I'm not impressed by that at all.