The 15 dumbest names for Web 2.0 startups
thenextweb.org
thenextweb.org
You could also take the 37signals route and slap an hq at the end of your domain and call it day.
2. Yahoo! - Named for "a boorish, crass, or stupid person" OK, given the Microsoft episode, maybe.
3. Amazon - A river? Are you freaking kidding me?
From their list I don't think Thoof or SocialThing are bad names at all. SocialThing in particular is easy to remember and describes what it does.