This is huge win for any company making a product that needs the network but doesn't want to be tied to an existing broadband deployment. The cost of embedding a WiMAX chip is far cheaper than embedding a 3G chip, so a whole new array of devices will now be able to communicate with your network or web site whereas before it was too expensive.

Some of the examples in the article (parking meters, home energy meters, etc) were interesting, but there are exciting consumer facing applications for this.