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Pretty sure Zuck has said outright that the goal is to own the economy of the metaverse… selling digital stuff and digital places with digital ads and (digital?) media.

It could be a gambit to track your eyes but that seems even harder with worse reward than taking a 30% cut as the next App Store.

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> It could be a gambit to track your eyes but that seems even harder with worse reward than taking a 30% cut as the next App Store.

No these are the same thing. Tracking pupil response to stimuli tells advertisers how a human is reacting to what they see. It lets Meta sell a platform to advertisers where they can target humans in particular emotional states, or at certain times when that individual is more likely to make a purchase.

Maybe eye tracking is the fallback plan for when everyone figures out NFTs are the strongest known combination of expensive and valueless.

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