Just want to clarify that I would never characterize Zuckerberg or Meta as "incompetent". Quite the contrary. I would instead more characterize the situation as Paul Graham did in one of his essays[1]:
> A lot of startups worry "what if Google builds something like us?" Actually big companies are not the ones you have to worry about-- not even Google. The people at Google are smart, but no smarter than you; they're not as motivated, because Google is not going to go out of business if this one product fails; and even at Google they have a lot of bureaucracy to slow them down.