But yeah. I feel you. The Edge is where all the cool kids are hanging out.
And as much as it sounds like a buzzword, terminating TLS at the edge is and calling back to central services via a proxy w/ warm connections to the backend is pretty easy to deploy and does wonders for perceived latency.
The edge isn't just where the cool kids hang out, through. There is a very noticable latency hit over long distances, amplified by the number of round trips needed. If you have a local business, this isn't a problem.
Making it super simple to deploy things to the edge, and developing systems to make it easier to push data that can be cached to the edge to avoid trips to a central database, is awesome even for hobbist programmers, like Heroku made it easy to deploy applications without worrying about VMs.