Because the timing is too early they are having to venture into mismatched products to support the endeavour, but when you stop to look at the longer timeline it is quite clear how it fits very well.

Similarly, it is safe to say that Netflix always knew it wanted to be a streaming service but had to mail DVDs until the timing was right in order to get there. Facebook is going through their metaphorical DVD mailing phase. Just another day in the life of business.

I'm not entirely convinced they can get to where they eventually want to go, but that's another story for another day.

Both the other commenters make good points. Meta is uniquely positioned to build the first metaverse. It may not be the only metaverse and it may not come out on top in the end but it will likely prove a lot of the technology and patterns that will continue to be used. That’s why I don’t think they’re mismatched, you might be right about them being too early. They’ll have to build a lot of it themselves and try to stay competitive in the market at the same time. Difficult, but other companies have done this. They’re off to a good start as well since their hardware currently dominates the market.

Facebook is the perfect match for vr. Vr is inherently a social experience, so is facebooks.