How? Rick says I did not do this, it's an ai fake and I'm being harassed. At that point, assuming people believe Rick, then it's likely he'll receive sympathy and support rather than considerable harm.

So there seems to be an implicit assumption here that the risk is faked material where people don't believe it's fake, for some reason. And the fix for that would be to ensure that the easy to use versions of generators are watermarking or otherwise recording what they made, so it's easy to find out if something was faked. That doesn't help of course if you're up against a programmer who can make awesome deepfakes locally with open source software and a great GPU but then we're back to the debate about costs because of course, if you to against well funded experts they could already do this sort of thing. In reality it doesn't happen.