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Cryptographic trust (combinations of identity proofs, including passport, passwords, social and family networks of vouching, fingerprints, behavioral data, etc) will be the only way to trust any digital information very soon. If it's not vouched for by someone with proof that they're a real person, it's fake.

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That’s not how human nature works. Show a video that fits cognitive bias, and the non-technical non-sophisticated people of the world will believe it. And that’s assuming it’s even technically feasible to solve, which it likely isn’t.

Give it a generation, and the new norm will be that video on the internet is as likely to be a lie as text.

Yet people today still whole heartedly believe so many lies communicated in text.

And don’t forget that people who benefit from lies will adapt as well.

There’s no escaping, but when you put something visual in front of someone your brain wants to believe it.

Basically all these models are informational nuclear weapons being created, blueprints and all, and with distributed implementations mean anyone can and will use them.

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