#1: Master these new tools #2: Build a workflow that incorporates these tools #3: Master storytelling #4: Master ad tracing and analytics #5: Get better at marketing yourself so that you stand out
The market for your skillset may shrink, but I doubt it will disappear...
Think about it this way...
Humans in cheaper countries are already much more capable than any AI we've built.
Yet, even now, There are practical limits on outsourcing.
It's hard for me to see how this will be much different for creative work.
It's one thing to casually look at images or videos, when there is no specific money-making ad in mind.
But as soon as someone is spending thousands to run an ad campaign, just taking whatever the AI spits out is unlikely to be the real workflow.
I guess I'm suggesting a more optimistic take...
View it as a tool to learn and incorporate in your workflow
I don't know if you gain much by stressing too much about being replaced.
And I'm not even sure that's reality.
I'm almost certain, most of the humans to lose their jobs will be people who either because of fear or stubbornness refuse to get better, refuse to incorporate these tools, and are thus unable to move up the value chain.