A bit off topic, but can we please stop calling people "consumers"? It's such a weird and patronising term, not to mention completely unnecessary when "people" does a better job.
"Consumer" IS the technically more accurate term, as outside of the consumption of tech/services as designed for them, they do not venture beyond that realm & try to understand how the tech works.
Similar analogies include:
- Not caring about how a car works internally, & leaving its repair & maintenance to a mechanic.
- Not caring about how their dishes were made, & leaving that to cooks/chefs.
- Not caring about the minutiae of the law, & leaving that to the legal system & its lawyers & judges.
- Not caring about sewer maintenance, & leaving that for sewage workers.
- Not caring about recyclables processing, & leaving that for recycling plants.
- Not caring about Y, and leaving that for (workers/entities that work with Y).
All of us are consumers in some form or another: We require the services of others that require the services of others that require the services of others ad infinitum.
In my language, employers are routinely called "work-givers", employees are "work-takers", even though we have a perfectly fine "employee" term. I hate how it introduces a power relationship into the terms themselves.
But I also know it's a lost fight. I once specifically used the neutral term for employee in a work contract I wrote - which was best practice just a few decades ago. It was immediately changed.