The whole idea of Matter is local control over IPv6. From what I understand, it is basically Zigbee's cluster library re-platformed on top of new encrypted mesh layer that runs on IPV6. This does technically mean that all such devices can send out arbitrary IPv6 packets, and for Ethernet and Wifi can even send out ipv4.
When operating via thread, those ipv6 packets are just using it as low powered wifi alternative for those packets. Both Wifi and Thread connections thus require two levels of joining. One for connection to the AP/thread mesh network, and one for the matter encrypted network. Ethernet based devices on the other hand, can simply join directly to the matter encrypted network.
BLE for joining can simplify this, as a controller can provide the needed info about thread or wifi, as well as the info needed to join the matter network.
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Now I very much support local control. Most of my smart home devices right now are either Zigbee or Z-Wave. I have 9 z-wave devices (plus the home-assistant controller), and 4 Zigbee ones at the moment, although only 2 are in use. (These current ones will never upgeade to support matter over thread). I am waiting on he new inovelli switches which will initially run on zigbee, but I will probably later upgrade them to run on matter. (After I buy a new zigbee radio dongle that supports dual stack zigbee/thread operation, and home-assistant officially releases their support for doing that).
But those of us running home-assistant, or the like are not the real target market of Matter. For more typical users, they end up with a bunch of smart devices that are wither wifi based, or have their own hub. Each one has a seperate app. Some might be homekit compatible, some might be hue compatible (work via the hue hub and its app), some might be compatible with amazon Alexa via the cloud, some might work for Alexa via zigbee (but only if you have an echo model that supports zigbee). It is not easy for consumers to even be certain what works with what.
With Matter, every Matter device will be compatible with homekit, will be compatible with Alexa, will be compatible with google home, will be compatible with SmartThings. The only requirements are that your controller device have support for the general type of device in question, and if it is a Thread device you have at least one Thread "border router" (ip gateway, equivalent to wifi AP) in your matter network. Homepods for example include such a border router, and likely some future Amazon Echo models will too, and it has been suggested that some Wifi Routers will include that functionality too.
That is a huge win for the average consumer!