However, if you look at the fine print, it's something like a '1x' homeopathic dilution, and it in fact contains the correct amount of zinc gluconate, which is the active ingredient that has been tested and found to probably reduce the duration of the common cold.
Edit: That said, zinc acetate has been found to probably be the more effective substance for reducing the duration of the common cold, and the main brand of those don't pretend to be homeopathic so are probably a better bet.
I’d be pretty mad if I bought “homeopathic gasoline” where someone puts a drop of gasoline into a million gallons of water then sells it to me as gasoline.
EDIT: Thanks for the info on St John's Wort! I should have picked a better example.
https://scholar.google.com/scholar?q=St+John%27s+Wort+double...
My friend bought some once and when I pointed out that it said "homeopatic" in very, very tiny text he was super upset that he'd been duped.
Is that the case in the US? Because here in Germany, lower potencies are very common.
Homeopathy refers, specifically, to substances diluted down so much there's basically none of the original substance left in the resulting dilution. It's based on the premise that water has "memory."
I think you're getting homeopathy confused with "CAM," which stands for "complementary and alternate medicine." You might consider Zinc CAM (I haven't read the literature on it).
It is the case that something advertised as a "medicine" can include both homeopathic ingredients and other CAM ingredients as well.