I think getting rid of the deception and forcing companies to be upfront about what they're selling would be a significant improvement.

Hard to get companies to change when people don't even realize the problem.

Exactly this. Those of a certain age will remember the days when all media was physical media. People could purchase new, used or trade for a copy of this media. People had some amount of freedom regarding how they handle and/or distribute this media. It could be resold. A corporation could not immediately and arbitrarily decide to revoke your right to use the media or place many restrictions on _how_ you used it.

While streaming media has some notable conveniences in certain cases, the downsides to the consumer seem to outweigh those benefits. It's as if there is a coordinated assault on ownership rights across many industries which is being led by the ubiquity of actually-broadband internet connectivity, the streaming technology that exists across many industries (gaming, movies, music and even general software) paired with corporation's insatiable desire for growth at all legal (even some not) costs. Because they now can, they will.

As one who prefers freedom of use to maximum convenience I think it wise to purchase physical media when possible and back it up in a manner which is suitable to your long-term accessibility needs. Maybe I'm just a crabby old guy...

The point of such a lawsuit would be to establish that a reasonable person thought they were “buying” it in the same way as a DVD, and the idea that it was time limited or could be unilaterally revoked was deceptively hidden.

This sort of thing does have a chilling effect. I've had issues with Sony and google. With a physical store? I'd have simply done a chargeback. With my them? I'm basically guaranteed to be banned from their services. That sort of thing doesn't happen in physical stores. One doesn't get barred from walmart if you have a beef at the return desk.