Liquid Death Water Startup Valued at $700M After Funding Round

I have doubts about this working in Europe, where water culture is, well, more prevalent. But I would love to read market research about it.

I for one hate buying water when out, it always feels like something _wrong_ to do, because of the money (seems like money down the drain), the environment impact (albeit small) etc. I always try and bring a water bottle from home, and now I’ve gotten accustomed to carrying a 1,8 liter reusable bottle everywhere (if I’m with the car or have a backpack)

As someone who plays bass in a metal band, performs standup comedy in the evening, and doesn't drink alcohol during the week, they absolutely nailed targeting to me.

If I'm going to have to pay a premium for a beverage at an event venue anyways, I'd rather pay the premium for for something with a funny logo that's endorsed by other people I think that are funny.

Their marketing isn't for everyone, but it's designed that way. They laser focused into a niche and are making a killing selling a commodity. Hats off to them, I wish them the best.

Manly water for manly men who don't drink disgusting feminine h2o

Shipping water accross the Atlantic to sell in the US. Great.

$700M is an absurd valuation for canned water...