Two years ago it was different and a lot of small companies could compete. CPAs were well below anything I ever saw in the world of print advertising. Very efficient.

Now, it seems we've gone back 10 years in time. Only large brands are bringing in enough gross margin dollars to run poorly targeted campaigns. This is likely to get much, much worse as small companies exit the stage entirely.

The sad thing is that there is really no where else for a small company to go for acquisition marketing. Can't go back to print. The only outlet left is selling in large marketplaces like Amazon where the competition is apt to steal your product (not to mention the insane fees).