I recommended recently to my wife to buy Apple mini 13 as her next phone, after both of us being forever on Android.
What a disappointment, she likes actually 1 feature - photos, and the rest is subpar experience compared to her old galaxy S10 (almost 4 year old phone). But then she likes my android photos similarly, since I have 10x zoom which is great for kids always running around or for hiking. Its not even first weeks of her use of Apple, she has it few months. I can browse on my samsung S22 ultra random internet without being swarmed with ads and tracking (firefox and ublock origin, something Apple phones will clearly never have).
And all the rest. It has fingerprint sensor for unlocking, instead of ridiculously shitty faceid which doesn't work with masks (she is a doctor so does wear them often). It often doesn't work even without masks, ie non-ideal light conditions like right now (evening and dimmer lights). Comparable S22 is much nicer phone to look at, to hold, to carry, to charge, and to work with.
I regret recommending it to her at this point, I too was convinced by Apple's effective PR. But quality is just not there, the devices are worse, bigger in size with smaller screen, uglier, heavier, software is meh, raw CPU power is useless on its own when device is so limited. I don't believe a zilch of Apple's PR about privacy, as I didn't for the ads and various other PR talk, actions are the only thing that matter.
And after reading this topic, its clear I will continue shopping in Android's non-chinese realm for a very long time. I don't consider my device secure from state actors, and neither is Apple, so we act accordingly. Thus, no added value in Apple devices, just plenty of marketing, similar to say Hermes or Louis Vuitton purses. Nobody believes those are worth 500$ or 5,000$ to manufacture, yet rich people buy them.