A huge part of Apple’s positive incentive structure was the fact that they didn’t do ads.
But now that they are getting into the ad space that incentive structure benefit pretty much crumbles away.
But now that they are getting into the ad space that incentive structure benefit pretty much crumbles away.
[0]: https://en.m.wikipedia.org/wiki/IAd [1]: https://searchads.apple.com/
Part of it just comes with the territory. Apple is a computer company that prides itself on not only having a sense of taste, but being able to impose that sense of taste on its business partners. This is contrary to the goals of advertisers - tastelessness kind of comes with the territory and advertising inherently messes with the user experience.
It's also clear at this point, the most profitable ads in the industry are the ones that most take advantage of personal data - this isn't a secret. The difference in profitability can be stark too, which is why I worry so much about the incentive structure.