Supertanker uses 9.8% less fuel thanks to 130-foot sails
newatlas.com
newatlas.com
TL;DW, fitting sails (or other wind power) is paid for by the ship's owner, but the benefits go to the ship's charterer.
You can spend $4000 to get an 80% furnace (i.e. 20% of energy burned is wasted), or $4200 to get a 95% effecient furnace (5% of energy burned is wasted). As a homeowner, its a nobrainer as the second one pays for itself in a few months. As a builder - The house sells for the exact same price, so you put in the crappy one and pocket another $200.
Multiply by similar decisions of many things (windows, heat pumps, insulation), and millions of homes, and it's a pretty huge difference.
But it also screws the poorest people, as it is very regressive to push expensive requirements down to the poor.
So you need to also include some kind of rebate for lower income folks..
Okay? But if I could charter two different ships and one would cost X$ and the other X+10$ (due to extra gas usage) wouldn't I charter the ship with sails?
I'm pretty sure they didnt do this to for the benefit of the planet and more for the bottom line
Make the environentally sound decision cheaper and you win.