They're facing a lot of headwinds.

- Got distracted by launching a crypto currency

- Overhired in 2021, thinking pandemic media consumption would continue. I blame this on Bay Area bias.

- Overinvested in the Oculus side project.

- Got distracted by the "Meta" rebrand. It's telling how they fell so shortly after the rebrand.

- Sandburg left. She's someone who could stand up to Mark.

- Apple and tracking. This was always a risk. It's ok to take the money while you can, but it feels like there wasn't a plan for later.

- Got distracted and didn't take TikTok seriously.