Is there any cloud that is ad-supported? AFAIK, all of them (including google) is supported by charging directly for it and/or bundling it a different purchase (physical phone, software subscription, etc.)
>social platforms have a utility for most people
Hard to tell if you're serious!
I quit all social media and gave up my smartphone. I don't miss that brief "huh, that's nice" moment when being seeing an acquaintance's random photo they felt they had to share, and moments when visual imagery are shared now feel much more special.