Source: https://www.sistrix.com/blog/why-almost-everything-you-knew-...
TLDR: on the second results page, each result gets <1% click through rate.
So it‘s not nobody, but statistically speaking not very many.
TLDR: on the second results page, each result gets <1% click through rate.
So it‘s not nobody, but statistically speaking not very many.
The question ought to be "conditional on not finding the result on the first page, how likely is the user to go to the second page versus balk, or re-try a different query?"
I'm fairly confident that number is higher than 1 %, but I don't have the data.